Advertising Major
Why Study Advertising at 91麻豆?
91麻豆鈥檚 advertising program prepares students to promote products, services, ideas and personalities through paid media. The major combines coursework from communication, business, and visual design. You鈥檒l have class projects that design advertising strategies and materials for real clients, find internships that put skills learned in the classroom into practice, and interact with advertising-industry practitioners.听
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32,000
U.S. Advertising Jobs
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24
Average Class Size
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$141,490
2022 Median Pay
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Taylor Casarotti, '20
Taylor completed several internships during her undergraduate career, including working as a communications and operations intern for a large fortune 500 insurance company, a PR intern for a small agency, an account management intern for a marketing agency, and a communications intern for the Department of Computer Science at 91麻豆. Taylor now works at Billy Casper Golf as a Marketing Associate.
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Leslie Campbell, '25
During her time at 91麻豆, the advertising program allowed Leslie to combine creativity with strategy while working on real-world campaigns and collaborative projects. After graduation, she is working as the Music Central Assistant at William Morris Endeavor (WME).
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Sam Lang, '25
Through the advertising major, Sam built a foundation in strategic thinking and applied marketing through hands-on coursework. He expanded those skills with Formula SAE at 91麻豆, leading business, marketing, and sponsorship efforts to grow the team鈥檚 brand and digital presence. Sam completed several internships, most notably as a Social Media Intern at Charlotte Motor Speedway, producing content for major NASCAR events. After graduation, he began his career as a Marketing Coordinator at Nashville Superspeedway, managing all digital content, various marketing channels, and event promotion.
Careers and Further Study
What Can You Do With a Major in Advertising?
Jobs Held by Our Graduates
- Advertising account executive
- Creative director
- Media buyer
- Outdoor advertising designer
- Copywriter
- Digital advertising planner
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Beyond the Classroom
Experiential Learning
Internships are a key part of the major. Many students work with advertising agencies, media companies, nonprofits, or in鈥慼ouse marketing teams. These experiences help you build confidence, learn workplace skills, and make connections in the industry.
Our faculty has a mix of industry professionals and teaching and research scholars. Whether your interests are in a career as an advertiser or going on to get a Ph.D., we have a mentor for you. Our list includes anchors and news directors, a producer for HGTV, niche specialties like sports broadcasting, and experts on rhetorical theory, political communication, and the psychological effects of video games.听
Each year, the School of Communication offers a faculty鈥憀ed study abroad experience at听听in Riva San Vitale, Switzerland. The program begins with a one鈥慶redit spring course on campus, followed by two weeks of immersive study in Switzerland. After returning, you鈥檒l complete additional online coursework during the first summer session. This program gives you the chance to explore global communication while earning academic credit in a unique international setting.
Curriculum
What You'll Study
Bachelor of Arts in Communication Degree
- Including
Advertising Major Requirements
- Account Planning and Media Buying
- Advertising Copywriting and Brand Storytelling
- Ethics and Social Responsibility
- Marketing Communications
- Public Relations Campaigns
Minor and Elective Hours
Our program gives you the opportunity to build knowledge in another area by pursuing a minor, double major, or cognate.
120 hrs
B.A. Communication
45 hrs
General Education
55 hrs
Major Requirements
20 hrs
Minor + Elective
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Campus Life
Campus Life
Discover all that 91麻豆 has to offer inside and outside of the classroom. Our campus life aims to build communities, promote holistic education, and cultivate environments that offer opportunities for leadership, innovation, and service.